We had a Bake Sale today at work with all the proceeds benefiting Second Harvest Heartland, a hunger-relief organization. This is the fifth year we've hosted the sale. The first year we made about $90. This year is looks like we're going to top $800. As is the case every year, General Mills matches all the money we earn dollar for dollar.

Obviously the main idea is to earn as much money as we can for a great cause, but there's also another element that makes it fun to participate: The thrill of competition. Everyone who donates cookies, bars, scones, rolls, etc. want their item to be the first to sell out. Like any bake sale or potluck, no one wants to take a single crumb home, but with foodies involved, things can get a little intense.

Year after year, the baked goods change but the item that sells out always stays the same. No matter how hard we try, we can't beat Phyllis' caramel rolls. People actually hover near the table anxiously waiting for her to bring out the first tray of the freshly baked rolls dripping with caramel. Someone bought the first 12 rolls for $45.

The photo below was taken about 10 seconds after Phyllis set the tray on the table. I'm not kidding.

I think it's safe to say when foodies get fierce everyone wins.